Organizations have the power to trigger discussions and raise awareness of tomorrow’s issues while creating economic value.
Answering the major questions that emerged in the 21st century, in a context of increasing crises requires the design of new ways of thinking and operating, together.
Faced with today’s challenges, the “citizen-consumers” believe in resilience. In search of solutions, answers, and reassurance, they turn to key decision makers - whether public or private - so that they commit, together, to put the concept of meaning at the heart of each decision-making process.
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77% of people want to learn how to live more sustainably² |
This quest for a meaningful impact is multidimensional - ecological, societal, social, collaborative - and calls for a new deal and economic paradigm.
To achieve this, we need to reinvent the way we work, cooperate, and govern. Within the company, we must redefine the notion of value. Within our societies, we need to broaden up the decision-making process.
There is a need to trigger a collective reflection and the involvement of each citizen and employee in order to open up the spectrum of possibilities and opportunities, to broaden perspectives and to build together a more sustainable future, as well as directing investments towards sustainable activities that generate positive impact for the world of tomorrow.
To bring forward responsible innovations and design sound and sensible solutions. To create new inclusive models, respectful of our environment. To encourage the creation of products, services, partnerships, and initiatives that are organically generating impact, within human-sized organizations, led by engaged leaders.
New obligations are emerging for organizations:
To be sustainable in order to be profitable, to reconcile traditional financial performance objectives with self-conscience of the leading and acknowledged role they can and have to play in the transformation of our societies.
SOURCES
1. "Better business, better world", Business & Sustainable Development Commission (BSDC), 2017.
2. "77% Of People Want To Learn How To Live More Sustainably", Forbes, James Ellsmoor, July 2019.
3. "Consumers, Investors Hold Corporations’ Feet to the Fire", Aflac CSR survey, 2019.
73% of investors state that efforts to improve the environment and society contribute to their investment decisions³